DemoAplomo is a made-up clinic · sample website by Fernando Gómez de la MataSee who built it
Treatments

Six conditions, six pages, six front doors

A clinic that crams all six services onto one page competes once. One that gives each condition a page of its own competes six times, and every time with the words its patient actually types.

Physiotherapy

Back and neck pain

The widest front door of a neighbourhood clinic and the highest-volume search in the trade. Patients don't type «manual therapy»: they type that their neck has hurt since Monday.

What your patient types

  • «neck hurts when i turn my head»
  • «lower back knot that won't go»
  • «physio for neck pain»
  • «back pain from sitting all day»

What's included

  • Assessment of mobility and of your working posture
  • Manual therapy and dry needling where appropriate
  • Prescribed home exercise, in writing
  • A look at your desk: chair, screen and breaks

Length and plan: 45-minute sessions · usually 4–6

Price: €42 a session · €38 a session on a block of five

Back and neck pain

Physiotherapy

Sports physiotherapy

The patient who values specialisation most, and who arrives with a date in mind: a race in six weeks. Searching «sports physio» and finding a page that talks about their sport is half the decision.

What your patient types

  • «sports physiotherapist near me»
  • «plantar fasciitis runner»
  • «padel elbow treatment»
  • «torn muscle how long to heal»

What's included

  • Assessment against your actual training load
  • Overload, tendinopathy and muscle-tear treatment
  • A graded return plan with discharge criteria, not dates
  • Coordination with your coach where there is one

Length and plan: 45-minute sessions · weekly follow-up

Price: €42 a session · €50 initial assessment

Sports physiotherapy

Physiotherapy

Pelvic floor

The specialisation that sets a neighbourhood clinic apart most, and the one least advertised. It's searched for with embarrassment, at night, from a phone: the page has to explain what a first visit is like before anyone asks.

What your patient types

  • «pelvic floor after birth»
  • «leaking urine when i cough»
  • «pelvic floor physio first appointment»
  • «rebuild core after pregnancy»

What's included

  • Assessment in a one-to-one room, door closed
  • Postpartum, abdominal separation and birth preparation
  • Leaks, urgency and pelvic pain
  • Your own exercise plan, with no gadgets to buy

Length and plan: 60-minute assessment · 45-minute sessions

Price: €55 assessment · €45 a session

Pelvic floor

Physiotherapy

Injury rehabilitation

It starts where public rehab ends: the patient is discharged and still can't manage stairs. It's the longest phase and the most recurring, and almost no site in this trade names it as a service of its own.

What your patient types

  • «rehab after knee surgery»
  • «return to sport after acl tear»
  • «can't climb stairs after discharge»
  • «rebuild strength after a cast»

What's included

  • A measured starting point, not an eyeballed one
  • Graded loading in the gym area, with our own kit
  • Goals from your actual life: stairs, pram, site work, court
  • Progress report for your doctor or insurer

Length and plan: 60-minute sessions · blocks of 8–12 weeks

Price: €48 a session · €44 a session on a block of ten

Injury rehabilitation

Podiatry

Clinical podiatry

Podiatry arrives as an urgency — it hurts today — and stays as maintenance every eight weeks. It's the most predictable recurring income in the clinic, and it shares patients with physiotherapy far more than you'd think.

What your patient types

  • «ingrown toenail pain relief»
  • «podiatrist near me today»
  • «hard skin on feet treatment»
  • «plantar wart on sole of foot»

What's included

  • Full chiropody: nails, hard skin and callus
  • Ingrown nails, with minor day surgery if needed
  • Plantar warts and skin conditions of the foot
  • At-risk foot check for people with diabetes

Length and plan: 30-minute appointment · maintenance every 6–8 weeks

Price: €32 chiropody · €28 an appointment on a block of four

Clinical podiatry

Podiatry

Gait analysis

This is where the clinic's two disciplines meet: a runner's fasciitis, knee pain and lower-back overload often start in how the foot lands. It's also the highest-ticket service and the one a page of its own explains best.

What your patient types

  • «gait analysis price»
  • «custom insoles for running»
  • «why does my knee hurt when i run»
  • «what is overpronation and how is it fixed»

What's included

  • Treadmill study with video and gait analysis
  • Loaded and unloaded examination, plus the shoes you bring
  • Insoles made to measure, not off a catalogue
  • Fitting review included at four weeks

Length and plan: 60-minute study · insoles in 7–10 days

Price: €75 study · custom insoles from €160

Gait analysis

This block is the SEO argument made visible: these are searches with the highest possible intent — it literally hurts — and very little competition, because almost nobody in this trade writes a page per condition.

Who built this site

Aplomo isn't real. This website is, and I built it.

I'm Fernando Gómez de la Mata and I build websites for small businesses. Aplomo is a made-up clinic I use as a sample: the booking wired to the diary, the six pages per condition, the published price list, the session blocks and the credentials block are what I'd propose to a real physiotherapy or podiatry clinic.

If you're looking for a physiotherapist or a podiatrist

This is not a clinic and it won't treat you: there are no healthcare practitioners behind it, the address and phone you can see don't exist, and nothing written here is a diagnosis or medical advice. Find a real centre in your area, and check that each practitioner gives you their professional registration number.

Messaging this site's WhatsApp gets you no appointment and no assessment: you'd be contacting a web designer. If you have a medical emergency, call 112.

If you run a physiotherapy or podiatry clinic

Then you're in the right place. This site is an example of what I can build for you, with your name, your treatments, your prices and your real diary: bookings arriving on their own at eleven at night, and no monthly fee to a portal that puts your competitors beside you. Message me and let's talk.

Message me on WhatsApp

WhatsApp opens with a message already written. You decide whether to send it.

The only working contact on this demo is my WhatsApp: +34 619 202 451.

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