Independent veterinary clinic · Madrid

They know your dog's name. And yours.

A neighbourhood clinic knows what your dog is called, what he had last time and what time of day he gets nervous. This demo shows the website that says all that on the phone of whoever is looking for you right now.

Book a visit See the health plans

What this website solves

Booking at any hourWithout ringing mid-consultation.
The health plan, soldExplained and comparable on one page.
The vaccine, rememberedThe animal's year, in plain sight.
Who will see youName, focus and registration.

A veterinary consulting room with a steel examination table, pale wood units and a sage green wall.

This market's hook

Twenty years on the street against three months of website

This is the part that stings, and it's why a vet-owner pays for a website: the chain that opened three months ago ranks above them on Google. Not because it treats animals better — it doesn't — but because what you have is written nowhere a search engine can read.

Showing up for «vet» plus the name of the area
The chain that opened three months ago
A new, fast site with a page per service.
The neighbourhood clinic that's always been there
Twenty years of case history Google cannot read.
Booking at eleven at night
The chain that opened three months ago
A two-tap form on the phone.
The neighbourhood clinic that's always been there
A phone that only answers while you're in consultation.
Knowing who will see you
The chain that opened three months ago
Corporate template profiles, barely a name.
The neighbourhood clinic that's always been there
The same vet for ten years, and it says so nowhere.
Being reminded about the vaccine
The chain that opened three months ago
An automatic notice the moment it's due.
The neighbourhood clinic that's always been there
A handwritten note on a paper record.
A health plan
The chain that opened three months ago
A flat rate advertised on the home page.
The neighbourhood clinic that's always been there
A better plan than theirs, which nobody can find.

An illustrative comparison to explain the argument. No real chain is named, described or assessed here.

Services

Nobody searches for «veterinary clinic». They search for what's wrong with their animal.

Six services, six pages of their own. Each answers a different search and has its own moment in the year: that's the difference between competing once and competing six times.

See all six services

A clinic's year

A clinic's year is not flat

And that's the argument for monthly upkeep. The spring parasite campaign — the trade's flagship, February to May, when the heat drives ticks and mosquitoes — has already passed this year. What people are searching for right now, in July, is travel certificates and pet passports. September brings the check-ups back, and January brings the Christmas puppies. A website that doesn't move with the year is late to all four.

Consultation and preventive medicine

Vaccination and deworming

A puppy's first visit

Surgery and neutering

Diagnostics and laboratory

Travel certificate and pet passport

Peak momentAll year round

See the vaccination and deworming page

Reminders

Your animal's year, written down

Vaccination, deworming and the annual check-up are the only three visits to a clinic that can be predicted a year ahead. This is the trade's dormant margin: no independent's website remembers them, and the client who forgets doesn't come back until something is wrong. On your clinic's site, every one of these four blocks is a reminder that goes out on its own.

Once a year
Annual vaccination and record card updated
What the website remembersA notice a month ahead, with last year's exact date in view.
Every three months
Internal parasite treatment
What the website remembersFour notices a year the client doesn't have to write down anywhere.
Monthly in season
External parasites: ticks, fleas and mosquitoes
What the website remembersA notice as the spring campaign starts, which is when the trade communicates.
Every six months from age eight
Senior check-up with bloods
What the website remembersThe reminder owners appreciate most and the one that leaves the most recurring income.

An illustrative calendar for a clinic that doesn't exist. It is not a veterinary schedule: each animal's is set by its own vet.

Health plans

The product that pays for this website

A health plan is your subscription, not ours: the client pays monthly, the clinic gains predictability, and the animal stops coming in only when it's ill. It's the best return argument in this market, because the website pays for itself out of the margin on a product the website itself helps sell.

See the three plans

Reviews

In veterinary care nobody judges the treatment. They judge the treating.

An owner can't assess a blood panel, but they know perfectly well whether you called the next day, whether you explained the quote first, and whether you remembered their cat's name. That's what the reviews that bring new clients talk about. On your clinic's site, each would link to its Google listing.

4.9out of 5 · 168 reviews

Illustrative review
“They rang the next day to ask how he'd got through the night. I wasn't expecting that, and it's why I keep coming back.”
Elena G.
Annual check-up, nine-year-old crossbreed · 2 weeks ago
Illustrative review
“They gave us the whole first-year calendar in writing and went through it without rushing. We left knowing what's due and when.”
Carlos M.
A puppy's first visit · 1 month ago
Illustrative review
“They remember her name and her temperament. Given how much she hates leaving the house, being handled like that shows.”
Nuria B.
Fourteen-year-old cat · 2 months ago
Illustrative review
“They gave me the quote before doing anything and the invoice was exactly that. No surprises.”
Andrés T.
Consultation and quote · 3 months ago

The team

Here the brand is the person

In this trade the bond isn't with a logo: it's with whoever holds the animal on the table. And yet it's the least published thing of all. In this market's field sweep, none of the clinics reviewed gave the full name of the person in charge, and one didn't even identify its owner in its own legal notice.

See the team and its credentials

And when you're in surgery as someone tries to book?

That client doesn't wait: they call the next clinic. The booking request collects just enough — which animal, what's going on and when they can come — to call back already knowing what it's about.

Try the booking request See all six services

Who built this site

Salveda isn't real. This website is, and I built it.

I'm Fernando Gómez de la Mata and I build websites for small businesses. Salveda is a made-up veterinary clinic I use as a sample: the online booking, the health plans laid out, the reminder calendar, the team with their registration numbers in plain sight and the six service pages are what I'd propose to a real neighbourhood clinic.

If your animal needs a vet

Salveda can't help them: it isn't a clinic, there are no vets behind this website, and nothing you read here is a diagnosis or veterinary advice. Find a real centre near you through the public directory of the Official College of Veterinarians of Madrid, which also flags quality-certified centres.

COLVEMA veterinary centre directory

Messaging the WhatsApp on this page gets you no appointment, no assessment and no emergency care. It is not a care channel.

If you run a veterinary clinic

Then you're in the right place. This site is an example of what I can build for you, with your name, your real team, your registration number, your health plans and your diary. Message me and let's talk.

Message me on WhatsApp

WhatsApp opens with a message already written. You decide whether to send it.

The only working contact on this demo is my WhatsApp: +34 619 202 451. It is not a veterinary channel.

They know your dog's name. And yours.

What this website solves

Twenty years on the street against three months of website

Showing up for «vet» plus the name of the area

Booking at eleven at night

Knowing who will see you

Being reminded about the vaccine

A health plan